The 11 Deadly Sins Of A Bad Presentation

The only thing worst than a bad presentation is a bad presentation that could have been great.

Some presentations have everything to be great; they have the right venue, the right audience, the right mood, and then the speakers come and blow it all.

There are several ingredients necessary for a great speech. The content is not the only one. There is no worst disfavor you can do to your audience that to have a great content that you fail to deliver.

Prepare yourself beforehand for your next presentation and make sure you don’t make this sins.

Sin #1: Failure to Understand the Audience

Some speakers forget that it’s not about them; it’s about their audience. What are their wants, needs, fears and misperceptions? And what about their mood?

Sin #2: A Flat Opening

I’m so over the same tired openers. The dreaded dictionary definition. The detailed tour of the agenda. The irrelevant joke. The overused quote. I’d rather hear a powerful (and original) story to hook my interest.

Sin #3: Lack of Focus

Speakers who try to say everything end up communicating nothing. I urge my clients to think of their presentation as one part of an overall conversation.

Sin #4: Bad Storytelling

Few things are more powerful than a well-crafted, well-told story. But storytelling is an art and a science… the best stories are meaningful to the speaker, not found online. They come from the heart.

Sin #5: No Emotional Pull

Facts and reason will never win the day on their own. The key to getting audiences to act is to make them feel something. Speakers shouldn’t be afraid to open up.

Sin #6: Dull, Ugly Visuals

Why are people still using text-heavy slides? Or using their slides as a script?

Sin #7: Low-Energy Delivery

Professional speakers are trained to bring the energy, but many presenters go on autopilot, failing to vary their volume, tone and speed.

Sin #8: No Audience Interaction

What distinguishes a presentation from other communications is having a live, in-person audience to interact with. So it’s important to make them a partner in the story that’s being told.

Sin #9: Buying Into Body Language Myths

Every day someone cites the conventional wisdom that “93% of all communication is nonverbal.” That’s actually a long-debunked myth. Content matters. And speakers need to stop worrying about what to do with their arms, and focus on intention instead.

Sin #10: Inadequate Rehearsal

Pity the poor audience whose speaker decides to just “wing it.” Nancy Duarte recommends 30 hours of rehearsal for a speech.

Sin #11: A Weak Finish

When it comes to finishing a speech, some speakers don’t know where to begin. They stop abruptly, trail off, or don’t give it the time it deserves.

Article Source: speakermagazine

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